These 'Drag Race' season 15 queens conquered social media!
RuPaul’s Drag Race is, by all accounts, the largest mainstream platform for drag performers to showcase their talents, make a name for themselves, and grow their presence on social media. Every single season, various contestants go from being “local queens” to become global stars.
Even though Drag Race doesn’t necessarily work for everybody – with some people even going on to retire from their drag careers after the show – this franchise has created international superstars like Trixie Mattel, Bianca Del Rio, Shangela, Jinkx Monsoon, Bob the Drag Queen, and Katya, to name a few. With season 15, a brand-new batch of drag stars has been added to the RuPaul’s Drag Race queendom. While certain contestants struggled to grow their platforms over the course of the season, many queens have grown their Instagram following in a very significant way.
With season 15 officially coming to an end, it’s time to analyze which queens grew the most in terms of Instagram following. For reference, the initial numbers for this list were collected on December 13, 2022, right before the Meet The Queens of season 15 announcement was released to the public. The final Instagram statistics used for this analysis were collected on Saturday, April 15, 2023, one day after the grand finale of Drag Race season 15.
All episodes of RuPaul’s Drag Race season 15 are now streaming on MTV.
16. Robin Fierce
Robin Fierce started this season with 10,200 followers and ended with 60,000 – a growth of 488% on Instagram.
15. Amethyst
Despite going home early in the competition, Amethyst still grew to 84,600 followers after starting out season 15 with 8,500 followers. This equals to a growth of 895%.
14. Jax
Jax started her Drag Race journey with 13,100 followers. By the end of the season, she grew to 91,400 followers. Overall, this was an Instagram growth of 598%.
13. Princess Poppy
Following her appearance on Drag Race, Princess Poppy has reportedly quit drag. Nonetheless, she had a 568% growth on Instagram – going from 14,100 followers to 94,200.
12. Loosey LaDuca
Loosey LaDuca currently has 111,000 followers. Having started out season 15 with only 7,600 Instagram fans, LaDuca experienced a whopping growth of 1,361% on the social network.
11. Aura Mayari
Aura Mayari went from 14,900 to 112,000 followers on Instagram. This represents a 652% growth on Instagram, which is very impressive.
10. Irene Dubois
Despite being the first-eliminated queen of season 15, Irene Dubois grew her Instagram presence by 521% while the show was airing. Overall, she went from 18,200 followers to 113,000.
9. Salina EsTitties
Going from 34,800 to 134,000 followers on Instagram, Salina EsTitties grew 285% over the course of Drag Race season 15.
8. Malaysia Babydoll Foxx
Malaysia Babydoll Foxx, the newly-crowned Miss Congeniality of season 15, had 66,200 followers prior to the Meet The Queens of season 15 announcement. By the end of her Drag Race journey, Foxx grew 107% to a current total of 137,000 Instagram followers.
7. Luxx Noir London
As one of the finalists, Luxx Noir London had some of the most screentime on season 15. She went from having 37,900 followers before the show to now boasting 187,000 followers on Instagram. This amounted to a growth of 393%.
6. Mistress Isabelle Brooks
The second-biggest Instagram growth within the season 15 cast came from Mistress Isabelle Brooks, who went from 7,800 followers on Instagram to 193,000. This represents a 2,374% growth on the social network.
5. Marcia Marcia Marcia
Marcia Marcia Marcia grew 876% on Instagram while Drag Race season 15 aired on MTV. The queen grew from 25,100 to a current following of 245,000.
4. Sasha Colby
The winner of Drag Race season 15 had 55,000 followers prior to the show. One day after her crowning, Sasha Colby reached 398,000 followers, having grown 624% during that time period.
3. Anetra
Anetra had the biggest Instagram growth in the entire season 15 cast. The Las Vegas queen went from 8,400 followers to a whopping 511,000 – which amounts to a growth of 5,983%.
2. Sugar
Sugar already arrived on Drag Race with 284,000 followers on Instagram. However, she grew 97% to a current total of 560,000 followers as the season ended.
1. Spice
Like Sugar, Spice also had a large following prior to Drag Race. And yet, Spice went from 288,000 followers to 598,000 – a growth of 108%.